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Inside the Matchmaking of “Name, Image, Likeness”

“Name, Image and Likeness” has created what seems to be CHAOS in college sports, and that makes me SO excited to share this episode with you. Why? Because I want the Stubbornly Young audience prepped to discuss this fast-emerging subject with the younger people in our lives!

“NIL” has been enabled by a court ruling that allows for “amateur” athletes to contract for paid endorsements. Chase Garrett’s Icon Source is an online marketplace that lets brands (think Lululemon, Swatch, Red Bull) browse for, sort, and find college (and in some states, high school) athletes of interest by sport, geography, university, number of social media followers, and more. It’s fascinating – listen, and then discuss with the younger sports enthusiasts in your life!


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