At first I didn’t want to do this interview because for I’ve got a strong impression of AARP – that it’s for for VERY OLD PEOPLE, and associated closely with the same audience as those pictured in ads for the “I’ve fallen and I can’t get up,” alert device. I understand that will probably be me at some point, but not now. The Stubbornly Young are anything but that stereotyped image.
So, yes, I was hesitant. And more than hesitant, I’m CURIOUS – which IS a critical trait for being Stubbornly Young. I wondered how AARP is managing its brand now that so many retired people are living another 30, even 40 years, with the first 20 or more still NOT the audience AARP branded to reach when it started. I had tons of questions about that, and then, what we can LEARN and how we can benefit from the AARP (beyond discounts).
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